Parasocial relationships are, put simply, one-sided relationships that people form with individuals who they see in media

Parasocial relationships are, put simply, one-sided relationships that people form with individuals who they see in media https://datingranking.net/escort-directory/tacoma/

Those relationships didn’t survive meeting in person

Because we see or hear somebody so often – whether on TV, YouTube, podcasts, Twitch or in the movies – we start to feel as though we actually know them. And for many, that sense of familiarity can feel a lot like a personal connection. While this phenomena is practically older than steam – people have formed these sorts of connections on silent film stars, after all – it’s especially prominent with the advent of podcasts, YouTube, Twitch, TikTok and other forms of digital media. First there’s the fact that creators are incentivized to push out as much content as possible. Podcasts, come out on a weekly basis, YouTubers and Twitch streamers will often post multiple times a week, often with videos or streams that run for hours at a time, and short-form digital media like TikTok encourages a veritable deluge of videos. The literal weeks of content that come out from creators on a regular basis can accelerate that sense of familiarity and connection like someone attached a NO2 injector to the engine.

Then there’s the fact that a lot of digital content creators – especially streamers and YouTubers – have financial incentives to create a sense of community and intimacy with their audience. Giving people this feeling that they’re on a first-name, intimate basis with their favorite streamers or podcasters or what-have-you encourages not just emotional investment but financial investment… either indirectly through views or directly through merch sales or crowdfunding.

(And we will pause to appreciate the irony of my saying this while I very pointedly do not look over at the Patreon and Ko-Fi links on my site…)

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